This is the title of a book I read over the Christmas holidays. It is written by a New York based copywriter lady, and it did get me thinking about some concepts that will be helpful in writing the various parts of the CookieCabana website content. The writing and style of the book is decidedly American, but some of the subjects covered in the book can be used anywhere you want to communicate with people.

The author is a strong supporter of using "social media" like facebook, myspace, twitter, etc. to find and talk to people you want to do business with. It's interesting to know that as of late 2008 myspace had 242 million members, and facebook had 100 million.

Just picture this... footbal is the most popular sport around the world... the world's largest stadium,Rŭngrado May First Stadium, in Pyongyang, North Korea, holds only 150,000 people. The home of FC Barcelona, Camp Nou, has a capacity of 98,000 people, and is the world's 10th largest stadium. Allianz Arena in the north of Munich, home of Fußball-Club Bayern München, which holds 66,000 people, ranks 108th. Now imagine how many people 242 million is, about 1613 times more than the number of people in the world's largest football stadium, on a sunny day. That's a lot of people.

Considering that selling only 150 cookies per day would be CookieCabana's breakeven point (no profit-no loss), being able to reach even a tiny little part of the market covered by such social networks would be an awesome step for us.