It feels good when people say nice things about you or what you are doing, especially when praise comes where and when you don't expect it. We have had our cookies on sale in a couple of cafes so we can sort of (very un-scientifically) judge people's reactions to our cookies. We get some interesting feedback, good and not so good, but all with great educational value. One gratifying feedback came today as my wife was in a beauty salon and telling the owner about our cookies and where they were on sale, etc. when a lady customer commented that she had tested the cookies, and that they were so good, and that she would recommend them to others. I hope she recommends the cookies to a million people, because they areally are good.