Four Lives
Sorry it took a little longer than usual to update the blog. I was travelling on business for the past few days (unrelated to cookies, as you know I have another life as well). Actually, we are leading four lives at one time. I have my own business, she is an engineer with a telecom company, there are three kids and a dog to look after, and then there is our beloved cookie business. Things do run into each other a bit at times.
Now, the cookies. We are still going back and forth with the logo designers, it does not look really promising yet, but they are supposed to change things until we are completely satisfied. They will be paid after we are happy with the logo, or so the agreement is. Meanwhile, my wife has contracted a lawyer about registering the name "Cookie Cabana", but damn... everything costs so much money. The expense to register a name in Germany alone will amount to around 1,000 Euros, and registration in each additional country must be done separately, at additional cost.
Although it may all seem like a slow process, but it takes time to do everything right. Right now we are only setting the stage for Cookie Cabana.
I have to be in touch with Benjamin (the web-site guru) to see if I can come to some sort of agreement with him about developing the website one step at a time, first the essentials, then the fancy things. You see, the problem is I really like the preview that he showed us, and we want him to do the site, we don't want to look anymore. It's like when you want to buy a shirt, you have seen what you want, and you still go to different stores to look some more. You really want the one you liked, but you have to convince yourself that you have looked everywhere you could have and have made the best choice. I know, I know... we have the money to do it all at once, and I know the bank is also willing to lend us the money we need, but we think it is better to go slowly. By going one step at the time, I mean first developing the website in the way it will finally look to the public, but without all of the behind the scene technology that will make it into a complete, state of the art job with all of those automatic bells and whistles. The extras can be added one at a time, from the money generated by the business itself.
Although we want the best, we have to be prudent with financial matters as well. We can only run a successful business, if we have the safety and the peace of mind necessary to support the three kids and a dog, while slowly shifting more time and effort away from our present jobs to Cookie Cabana. As the old saying goes, we must achieve something better by giving up something already good, and giving up something good can be a little scary at times... especially at my age.
Now, the cookies. We are still going back and forth with the logo designers, it does not look really promising yet, but they are supposed to change things until we are completely satisfied. They will be paid after we are happy with the logo, or so the agreement is. Meanwhile, my wife has contracted a lawyer about registering the name "Cookie Cabana", but damn... everything costs so much money. The expense to register a name in Germany alone will amount to around 1,000 Euros, and registration in each additional country must be done separately, at additional cost.
Although it may all seem like a slow process, but it takes time to do everything right. Right now we are only setting the stage for Cookie Cabana.
I have to be in touch with Benjamin (the web-site guru) to see if I can come to some sort of agreement with him about developing the website one step at a time, first the essentials, then the fancy things. You see, the problem is I really like the preview that he showed us, and we want him to do the site, we don't want to look anymore. It's like when you want to buy a shirt, you have seen what you want, and you still go to different stores to look some more. You really want the one you liked, but you have to convince yourself that you have looked everywhere you could have and have made the best choice. I know, I know... we have the money to do it all at once, and I know the bank is also willing to lend us the money we need, but we think it is better to go slowly. By going one step at the time, I mean first developing the website in the way it will finally look to the public, but without all of the behind the scene technology that will make it into a complete, state of the art job with all of those automatic bells and whistles. The extras can be added one at a time, from the money generated by the business itself.
Although we want the best, we have to be prudent with financial matters as well. We can only run a successful business, if we have the safety and the peace of mind necessary to support the three kids and a dog, while slowly shifting more time and effort away from our present jobs to Cookie Cabana. As the old saying goes, we must achieve something better by giving up something already good, and giving up something good can be a little scary at times... especially at my age.
albaloo - 7. Okt, 09:07
